The Client
Four Season Marine & Sports is a locally owned marine and small engine repair shop in Alexandria, MN. They have been in business since the summer of 2020. Services include but are not limited to boat, jet ski, ATV/UTV, engine repairs, winterizing, shrink wrapping, trailer repairs, and more. Prior to working with Chase Digital Co., the business relied heavily on word-of-mouth referrals and a Facebook page for marketing. While their reputation for quality service was strong, they needed a more professional and visible online presence to attract new customers and showcase their wide range of services.
My Approach
I partnered with Four Season Marine & Sports to build a modern, user-friendly website and optimize their Google Business Profile to enhance their visibility in local search results. The goal was to create a cohesive digital presence that reflects their expertise and makes it easy for customers to find and contact them. The key deliverables include:
Custom Website Development:
Designed and developed a clean, mobile-responsive website tailored to their brand and services.
Highlighted key offerings like marine and small engine repair, mobile services, and honest service work with SEO-friendly content.
Integrated several features including an FAQ page, a call-to-action-focused layout, a streamlined contact form for customer inquiries.
Google Business Profile Optimization:
Fully optimized their Google Business Profile to improve local search rankings.
Added service descriptions, photos, and relevant keywords to attract more clicks and inquiries.
Added custom questions and answers to their profile to improve local search rankings and help ease the amount of questions received.
Encouraged customer reviews to build credibility and showcase their outstanding service.
The Result
Established a professional and accessible online presence, making it easier for customers to learn about their services and reach out.
Improved search engine visibility, driving more traffic and inquiries from local customers.
Provided a solid foundation for continued growth beyond word-of-mouth referrals.
This project showcases how strategic web development and local SEO optimization can transform a small business’s online presence, making it more competitive and accessible to customers.